![]() Second place belongs to KROQ-FM, the only English-language station in the top three within the target 18-to-34 demographic.įor the networks, the rivalry represents a high-stakes race for ad dollars. market, closing in on the current drive-time leader, Piolin Por La Manana, and leaving in the dust the onetime king of Latino talk radio, El Cucuy, Renan Almendarez Coello. With his combination of folksy commentary, zany skits and listener calls, he now ranks third in his time slot among young adults in the overall L.A. In recent years, the Don Cheto franchise has spun off hit songs and a super-silly daily variety show on KRCA-TV Channel 62, owned by Lieberman Broadcasting, which also owns La Que Buena. “For the poor guy who’s going to get married to you,” he says, sobbing into the microphone. “Why are you crying, Don Cheto?” she asks. Don Cheto is having another of his frequent crying jags. Men just want women to be their maids, she counters, and thank God those days are over.Īt this point, the deflated DJ lets out a high-pitched squeal, followed by whimpering and sniffling. Quinto says no, and the shock sends Don Cheto into a gasping fit. Seen dow.’ (Sit down, please, my husband). “Don’t you feel in your heart, in that cholesterol-laden heart of yours, Mar-leeny, don’t you feel the desire to say, ‘I’m going to learn to make some chilaquiles, or just a darn fried egg with chile, so when I get married I can tell my old man (switching again to what he considers English), ‘Seen dow, pleeze, my hoosbahn. ![]() “Women have forgotten the meaning of marital devotion,” he continues on the air in Spanish, his burly frame rocking back and forth in his swivel chair as his blood starts boiling, his arms flailing, his big belly shaking. ![]() For that, the cool, Spanglish-speaking Quinto serves as the perfect foil for the traditional Don Cheto, who fumes over her irredeemably Americanized ways. Part of the show’s appeal rests on the humorous but realistic way it reflects the culture clash between immigrants and their U.S.-raised children, a drama played out daily in thousands of households across Southern California. The character, as played by 27-year-old immigrant Juan Carlos Razo, has become the latest talk-show sensation in the highly competitive world of Spanish-language radio. Don Cheto may come off as a country bumpkin, a hard-headed but sentimental Mexican hillbilly who wishes things could be like they were in his little rural town of La Sauceda, Michoacan.
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